For years, we’ve researched Korean beauty treatments and practices in an effort to discover the secret to clearer, more supple skin. Luckily, there are plenty of Korean Amazon beauty finds available for sale as tried-and-true beauty products that have emerged in the United States.
Think intensive hydration and glassy skin fueled by innovative formulations with ingredients ranging from snail mucin to royal jelly and centella asiatica (an Asian-grown herb known for its anti-inflammatory benefits). And thanks to sharing on social media or stars like Irene Kim and Jeon Somi revealing their Korean beauty favorites, we’re looking forward to the beauty rituals Koreans hold dear.
There are cult formulas like Laneige’s Nourishing Lip Mask or Cosrx Snail Mucin Infused Essence, which has gone viral on TikTok. Or perhaps, a more hidden gem like Zeroid’s Skin Balancing Toner. Either way, you’re sure to find a product suitable for a variety of skin conditions and concerns. Below are the best Korean beauty finds from Amazon to shop this Amazon Prime Day 2022.
From Glow Recipe, expect not only thoughtful skincare filled with clean, fruit-based formulas, but also what the brand describes as “sensory moments of self-care.” Founded by Christine Chang and Sarah Lee drew inspiration from their Korean heritage to create its line in 2017. Now you’ll see some of its most notable products, like Watermelon Glow Dew Drops, trending on TikTok as a hybrid of makeup for skin care. which reveals shiny and radiant skin. Or, we could seek out its overnight eye mask formulated with avocado, encapsulated retinol, coffee berry, and niacinamide to depuff, hydrate, and brighten under-eye areas.
Launched in 2002, Zeroid is a Korean beauty brand that seeks to treat skin conditions with science-based solutions. In Kim’s slice of vogues beauty secrets, you see the star applying a toner from Zeroid as the second step in her skincare routine, noting that she’s been using the brand for years. While the toner works to balance oily and problem skin with a blend of salicylic acid and zinc pyrrolidone carboxylic acid, the brand’s range also includes restorative treatments like Richenic Cream, which uses moisturizing factors natural ingredients, urea and hyaluronic acid, to help strengthen the skin barrier.
Jun Sang Hun founded Cosrx in 2013 to help consumers find solutions for an array of skin conditions, by pairing “cosmetics” with prescription formulations. Somi seeks out her Full Fit Propolis Synergy Toner post-cleanse, a skin soothing agent infused with both propolis and honey extract. Alternatively, there’s the buzzy Snail Mucin Essence, which went viral on TikTok in 2021 for its moisturizing and restorative benefits.
At the heart of Belif are the nature-based philosophies of century-old herbal apothecary Duncan Napier. Plus, Belif’s naturally-based formulas work in tangent with Korean skincare science. These days, we turn to the brand for ultra-lightweight yet intensely soothing hydrating formulas. For example, its Aqua Bomb has a gel-cream texture that provides a feeling of freshness even on hot summer skin. The eyes also receive a dose of hydration with its Eye Bomb which plumps the skin and reduces its elasticity.
With Mixsoon, once one understands their skin type, they can treat conditions properly with unique extract ingredients. Thus, its range is composed of 100% undiluted singular ingredients, allowing you to create a personalized skin treatment every day. Need a hydration cure? Consider adding the brand’s hyaluronic acid serum, adored by singer Jeon Somi, to your routine. Or maybe a gentle exfoliator is more your priority? If so, this essence contains a blend of beans, pears, and pomegranate to reveal smooth, supple skin.
Holistic beauty is at the heart of Sulwhasoo’s philosophy, leaning on an inside-out approach to treating skin conditions, but also the signs of aging. With the creation of its first product in 1966 by Suh Sung-whan, the brand has since expanded to include an assortment of skin-balancing and harmonizing favorites. Get rid of makeup and impurities with its gentle cleansing foam filled with brightening citrus peel and chestnut shell extract. Alternatively, apply First Care Activator Serum after cleansing to boost absorption of any products applied afterwards.
Laneige, which translates to “the snow” in French, was founded in 1994 to offer hydrating skin ointments for a healthy, glowing complexion, though the brand also offers anti-aging and brightening solutions. Few lip treatments are as notorious as Laneige Lip Sleeping Mask, a hydrating nighttime treatment that many even use throughout the day. On the face, however, the brand offers a gel sleep mask infused with squalane and hyaluronic acid that reveals luminous, dewy skin in the morning.
Beauty of Joseon
Beauty of Joseon uses the ancient Korean herbal approach to wellness called Hanbang to reinterpret traditional methodology in a contemporary way with modern ingredients – seeking to address the signs of aging, damaged skin barriers and overall hydration. There’s the Glow serum which combines propolis extract, niacinamide and beta hydroxy acids to control oil production and soothe inflammation. Alternatively, the newly reformulated Dynasty Cream offers brightening, smoothing and anti-inflammatory benefits without irritating even sensitive skin.
Founded in 2000 by Suh Sungwhan, Innisfree seeks to provide beauty solutions made with ingredients sourced from the Korean island of Jeju, free of harmful chemicals and preservatives. One of our favorites is a 2021 TikTok discovery: Dewy Glow Jelly Cream hailed for its remarkably lightweight jelly texture infused with cherry blossom extract and niacinamide. Otherwise, we love its water-based SPF that also offers lightweight hydration and a white plaster-free glow.
Neogen Dermalogy is about using dermaceutical research to inform and treat an array of skin concerns, infused with exotic botanicals that may be less common in the United States. Take your pick of sunscreen solutions like its Airy Sunscreen containing a lightweight blend of 20 botanical extracts, or a hydrating and brightening essence containing over 93% naturally fermented ingredients, leaving you with glowing skin.