Black Metro Omaha business owner pays tribute to his mother with new skincare line


OMAHA, Neb. (WOWT) – Reports indicate that black women are driving the rebound of black-owned businesses in the country.

The number of black-owned businesses is now higher than before the pandemic.

Sheri Jackson-Moore turned her dining room into a production facility 23 years ago, Sheri quit her retail job and ventured out on her own.

“I was scared, I was scared to be all those things we do when we venture into something new,” Jackson-Moore said.

The motivation came from Sheri’s mother, Valincia, who years ago had her own business ideas.

“My mother had all these wonderful ideas and inventions, but she didn’t have the wisdom, she didn’t have the knowledge, she didn’t have the connections to do anything with them.”

This made Sheri chase after her dreams and goals. She opened a family daycare center and two other CPEs, got into real estate and even opened a jazz club for a while.

His latest business venture is personal. Sheri needed something to treat her dry skin.

“Because nothing was working in the market, I was like dry all the time.”

Sheri started mixing Valincia’s Daughter, her own skincare product.

Sheri went to work taking her product on the road to exhibit in Omaha and Lincoln. Even selling her skincare products at a salon in Kansas and now Valincia’s daughter is taking off.

“And so right now I’m about to go into Hy-Vee, so I’ve been like this for a year from a thought.”

Sheri says it’s her faith that helps her believe in herself and she hopes she can help other women achieve their dreams.

“Not only to encourage and inspire young girls and African American women, but also white women, Italian women, Hispanic women, everyone because we are all human to know that anything is possible.”

Sheri remembers her mother’s business ideas, these thoughts help Sheri to keep working for herself.

“I want to honor my mom to let her know because she still lives that I heard you, I saw you and I just want to honor her, that’s why I wanted to call her Valincia’s daughter. “

Sheri says she is sure she will grow and grow other businesses in the future.

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