Lawo Appoints Oliver Frenzel as Director of Business Development for Smart Product Line


Lawo appointed Olivier Frenzel as Business Development Manager for its Smart line of IP network monitoring solutions. Frenzel, who holds an engineering degree in television and electronic media, is already well known within the Lawo Group and Lawo clients in his previous role as Head of Support and Customer Service.

These roles were followed by taking over the SLA Business Development Manager position, developing quality structures for service level agreements for the entire portfolio. In his new role, Frenzel will assume a central role for the market-driven advancement of Lawo’s Smart product line and use his expertise to support his sales colleagues in their efforts to provide the best possible solution for their clients’ projects. .

Lawo’s Smart product line includes deep packet inspection and smartScope network analyzer and its smartDash system monitoring and real-time telemetry solution, a vendor-independent enterprise software suite designed to provide visibility network and media over an all-IP, all-SDI or hybrid WAN / LAN broadcast infrastructure.

“From my experience in support, I know how important it is for critical operations to have good monitoring and measurement capabilities. This is even more important for complex broadcast IP networks, because there is no longer ‘the cable’ that transmits a single SDI video signal, ”says Frenzel. “I am very proud that Lawo has entrusted me with the responsibility of this task. I have always admired the commitment of all my colleagues in developing and manufacturing innovative broadcast products and solutions at the highest level of quality and applying them for the benefit of our customers. It’s great to be part of the Lawo family.

Frenzel’s new role reflects Lawo’s continued growth in IP-based remote production solutions, which require strict monitoring and analysis of traffic in its entirety.

“Oliver is a perfect fit for this newly created and essential role,” says Jamie Dunn, Commercial Director at Lawo. “In his responsibilities at Lawo, Oliver has accumulated comprehensive expertise in all aspects of broadcasting, problem solving for clients as a support manager as well as developing long-term strategies and advancements focused on the client for the services we offer. His “no, it’s not an option” attitude motivates his commitment to not stopping until the best solution is found. “


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