Ostomy Care / Ostomy Care Market – Global Trends, Share Analysis, Key Players, Business Opportunities

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“Key players in the ostomy care market include Coloplast Corp (Denmark), Hollister Incorporated (US), B. Braun Melsungen AG (Germany), ConvaTec Inc. (England), Salts Healthcare (UK), Welland Medical Limited (UK), Flexicare Group Limited (UK) »

In June 2021, Welland Medical Limited launched an innovative new ostomy bag under the Aurum Plus brand. It is available in a closed and drainable version.

This report aims to provide detailed information on the ostomy care market. It provides valuable insights into market type, procedure, application, and region. Moreover, the information for these segments, by region, is also presented in this report. Major market players are profiled to study their product offerings and understand the strategies undertaken by them to compete in this market.

Key Factors Driving Market Growth:

Increasing target population of patients, increasing prevalence of inflammatory bowel disease, increasing geriatric population, increasing awareness, technological advancements and favorable reimbursement system in developed countries are the main factors. growth in this market.

Expected revenue growth:

[200 Pages Report] The global ostomy care market is expected to reach USD 3.2 billion by 2026, from USD 2.6 billion in 2021, growing at a CAGR of 4.3%.

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Colostomy segment accounted for the largest share of the ostomy care market, by type of surgery, in 2020

Based on surgery, the ostomy care market is segmented into ileostomy, colostomy and urostomy. Colostomy segment is expected to dominate this market over the forecast period. Colostomy is the most commonly performed type of surgery in the world. Rising incidence of colon cancer, stomach cancer and IBD in both developed and developing countries coupled with the favorable reimbursement scenario in developed countries is supporting the growth of this segment.

The ostomy bags segment, by product type, accounted for the largest share of the global ostomy care market in 2020. Based on product, the ostomy care market is segmented into two major categories: ostomy bags and accessories. The ostomy bag segment accounted for the largest share of the ostomy care market in 2020. The large share of this segment is attributed to their high usage and low cost. The ostomy bag segment led the global market with a share of 88.49% in 2020.

Ostomy bags hold the largest share of the product market owing to the increasing number of patients suffering from target diseases (such as colorectal cancer and bladder cancer). Additionally, the effective reimbursement system in developed countries and growing awareness is helping the market grow.

Based on end users, the hospital and specialty clinic segment accounted for the largest share of the global ostomy care market in 2020.

On the basis of end users, the ostomy care market is segmented into hospitals and specialty clinics, home care facilities, and outpatient surgery centers. The hospitals and specialty clinics segment accounted for the largest share of the ostomy care market in 2020. The hospitals and specialty clinics segment accounted for 79.0% of the ostomy care market in 2020. The increase in population patient target and the favorable reimbursement scenario in most developed countries are the main factors supporting the growth of this segment.

Hospitals and major players operating in this market are collaborating to provide education to healthcare professionals and nurses on ostomy care to increase the success rate associated with the procedure and reduce post-operative complications. This factor is expected to increase the number of patients undergoing colostomy, ileostomy and urostomy procedures, further supporting the growth of this segment. For example, the Wound, Ostomy and Continence Nurses Society (USA) has developed a program on “Access to Wound, Ostomy and Continence Supplies (WOC)”. The program aims to protect and improve patient access to WOC supplies.

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Regional Growth Analysis:

The global ostomy care market is segmented into five major regions: North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa. Europe accounted for the largest share of 37.85% of the ostomy care market in 2020. The large share of this region can be attributed to growing patient population, increasing geriatric population (as this segment population is more likely to develop gastrointestinal diseases requiring ostomy procedures), and favorable reimbursement scenario.

The Asia-Pacific region is expected to register the highest growth during the forecast period. The Asia-Pacific market is segmented into Japan, China, India, South Korea, Australia, and Rest of Asia-Pacific. In 2020, APAC accounted for 23.84% of the ostomy care market.

Key players:

Some of the key players in the ostomy care market include Coloplast Corp (Denmark), Hollister Incorporated (US), B. Braun Melsungen AG (Germany), ConvaTec Inc. (England), Salts Healthcare (UK), Welland Medical Limited (UK), Flexicare Group Limited (UK), Alcare Co. Ltd. (Japan), Cymed Micro Skin (USA), Marlen Manufacturing & Development Company (USA), Nu-Hope Labs (USA), Torbot Group Inc. (USA), Smith & Nephew (UK) Kingdom), Perma-Type Company Inc. (USA) and 3M (USA).

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