Speaking at the British Academy of Film and Television Arts, or BAFTA, awards recently, Prince William implored the British television industry to understand the positive effect it could have on people’s habits regarding the climate change.
The prince spoke at length about promoted planetary placement, an initiative that aims for producers to naturally include climate change messages in their programming to help reduce general emissions, raise awareness and change habits.
Prince William said on the ride: ‘Now more than ever, program makers have a unique opportunity to ensure climate change and sustainability remain at the forefront of our collective consciousness,’
“By creating innovative, educational and emotional content for television, writers and producers play a unique role in ensuring that the future of our planet is something we all want to talk about.”
“Over the past year, we’ve seen fantastic examples of this across a wide variety of programs and genres.”
“I hope you all continue to carry on your invaluable work, keeping environmental issues high on the programming agenda in the years to come.”
The TV industry in the UK is no stranger to emission reduction schemes. Since 2011, much of the UK TV industry has worked with Albert through broadcasters to reduce the environmental impacts of productions and raise awareness of climate change towards a more efficient and sustainable future.
The planetary placement initiative was launched in 2019, in association with BAFTA, of which Prince William is chairman.
Several shows have already subscribed to promoting climate change in content with the 2020 series I May Destroy You exploring veganism and the global impact of food shows, His Dark Materials using Save The Arctic posters in the background, and the Great British Sewing Bee looking at the fashion industry and how recycling could play a more central role.
Many industries are now seeing a concerted push to be greener and place sustainability further up our zeitgeist across their sectors.
Ombré Men President and Co-Founder Justin Tarin announced several initiatives his company is taking to revolutionize the men’s personal care industry which has been criticized in the past for its heavy use of plastic.
“Ombré Men was created to make a difference. Yes, we want to succeed and I’m confident we will, but I want to make the world a better place to live. We will do this by challenging the assumptions too many of us make and changing the way men’s personal care products are made, packaged and sold.
While talking with Tarin, I realized that the relationship between reduced emissions and climate change for most sectors is eerily similar. Each seems to take a close path to help adapt minds and change perceptions.
According to Tarin, the company’s innovation starts with ingredients and packaging. “The next time you’re at the grocery store or the drug store, walk down any aisle with some personal care products.
What you will see are plastic packaging. Lots of plastic packaging. Why? Because it’s an easy fix. The problem is that these packages end up in landfills or at the bottom of the ocean. And it will still be there long after we are gone. We can do better. »
The first challenge was to find plastic substitutes. Ombré Men products are now either recyclable or made from recycled products. “We eliminated as much plastic and unsustainable packaging as humanly possible. There were times when it was difficult because manufacturers are conditioned to easy solutions, but we persevered. Take our toothpaste, for example. Have you ever seen it in anything other than a plastic tube? We have created toothpaste tablets that come in a refillable glass container.
Their second challenge was to find sources of products made with natural ingredients. Tarin noted, “When you look at the ingredients on any personal care product, you’ll see a lot of unpronounceable chemical names. Manufacturers use them because they’re easy to use, but there are natural substitutes you should be prepared to research. We have found a manufacturer who shares our vision. They have worked with us to create a full line of men’s personal care products made entirely from natural ingredients.
Their latest challenge was to convince customers to break their habits. Co-founder Aron Marquez said, “We’re used to buying the same products from the same retailers and most of us do it without thinking.”
Marquez noted, “People want to protect the environment, but too often they don’t know how, or they think it’s too difficult. To break this chain, we had to develop something so practical that that alone was a temptation. We ship our products directly to the consumer and we can do so on a schedule.
Marquez added: “From now on, you will never have to worry about taking the time to get groceries or forgetting to buy everything during your stay. Our products will show up on your doorstep and be there before you run out of the last order.
Juxtaposed to the television industry, the similarities are many. Break habits around audiences and production companies, find new ways to produce content or include positive messages, and theorize the technical way to do it.
The media industries and other fields could have a potential kinship in their willingness to challenge and change mindsets. While TV and entertainment as a whole is a major force in its global influence, every company has a role to play in helping to change the disastrous path our climate is on.